BDR (Austin)

About the job

A seed-stage, AI-native CPG broker finds, qualifies and lands food and beverage brands on new retailers' shelves, focusing on independent grocers, cafes and coffee shops. It earns commission on the stores it lands, creating recurring revenue as retailers reorder. You will represent a book of brands end to end: building target retailer lists with the company's AI prospecting platform, cold calling and emailing buyers, sending samples, closing purchase orders and driving reorders.

Full-cycle founding sales seat at a seed-stage AI-native CPG broker in Austin. CPG brokerage or brand sales experience required.

About the company

Seed-stage AI-native CPG broker (~6 people, substantial funding seed) that matches food and beverage brands with the independent retailers where their products will actually sell.

Location and employment

On-site · Austin, TX · Full-time

Compensation and work policy

Base salary: $60K–$70K

OTE: $90K–$110K (uncapped commission on recurring orders)

Equity: Equity details shared during hiring

Work policy: 5 days in-office in Austin, TX (Austin-based candidates only)

Work authorization: US citizens / green card holders only (no visa sponsorship)

• Base $60K–$70K
• OTE $90K–$110K (uncapped commission on recurring orders)
• details shared during hiring equity

Key responsibilities

• Turn each brand's goals into a target retailer list
• Run searches in the AI prospecting platform and add best-fit retailers
• Cold call and email retail buyers and owners, send samples and close POs
• Manage accounts after the first sale and drive reorders
• Give engineers daily feedback that shapes the platform

Must-haves

• Sales experience at a CPG broker or CPG brand
• Bachelor's degree
• Currently located in Austin, TX (on-site 5 days/week)

Requirements and qualifications

• 0–3 years as an SDR or AE at a CPG broker or brand
• Cold outbound / prospecting experience
• Handles rejection well; AI-native and eager to try new tools
• Genuine motivation for CPG and food
• Stable tenure; recent grads need full-time post-grad sales experience
• Not a fit: restaurant-only experience

• 0–3 years of CPG broker/brand sales or strong SDR experience
• Enjoys cold calling and handles rejection well
• Picks up new AI tools quickly
• Austin-based

Why join

• Founding sales team with full-cycle ownership
• Sit next to the engineers and shape the AI platform you sell with
• Uncapped commission on recurring orders plus equity
• Mission: get the right products on the right shelves

• Founding sales team with full-cycle ownership
• Sit next to the engineers and shape the AI platform you sell with
• Uncapped commission on recurring orders plus equity
• Mission: get the right products on the right shelves

Interview process

• Initial screen with the CEO (30 min)
• Co-founder interview (30 min)
• Paid onsite day in Austin (~8 hours, $500 paid)